General Electric Company To Become Boston Celtics Data and Analytics Partner


The Boston Celtics and GE today announced a multi-year partnership in which the the company will become the team’s exclusive Data and Analytics Partner.

GE, which moved its global headquarters to Boston in 2016, will receive a number of marketing assets, including the first jersey patch partnership in the team’s history, beginning in the 2017-18 season.

GE said it will provide best-in-class expertise, products and insights across data science, medical equipment, and lighting solutions. Terms of the partnership were not disclosed.