General Mills, the Xerces Society, and the US Department of Agriculture (USDA) agreed to invest $4 million into a program aimed at restore and protect pollinator habitat across hundreds of thousands of acres of farmland in North America.
The five-year financial commitment between General Mills and USDA’s Natural Resources Conservation Service will support farmers across the US by providing technical assistance to plant and protect pollinator habitat, such as native wildflower field edges and flowering hedgerows.
Through 2021, this partnership will help to plant over 100,000 acres of pollinator habitat. Pollinators include bumble bees, squash bees, honey bees and butterflies. General Mills shares fell 1.1% on Wednesday morning.